MINU is a unique café-bistro-shop, a hidden gem in the centre of Athens. The name "MINU" is derived from the word minutiae, which refers to the small, often overlooked details that make a bigger picture come to life. These seemingly insignificant elements are what bring depth, texture, and personality to an experience, something that MINU embodies through its thoughtfully designed space, eclectic food, its curated selection of furniture, and its lush collection of plants. Our approach to the brand identity for MINU was inspired by the very idea of minutiae. The logo and overall design aesthetic focus on simple, clean lines with an emphasis on subtle details that encourage visitors to slow down and appreciate the beauty in the little things. We chose a refined, minimalist design language that mirrors the calming, inviting atmosphere of the place.
Photography credits
Elizabeth Kopanou
