The pure and soulful simplicity of humanity’s very first imagery carved in stone, painted with clay or burned with fire into the walls of caves, is one of the greatest sources of inspiration for us. We aspire, or at least hope, to achieve the same impactfulness of those primal images that stood against the test of time, in our own creations. Primitiv for us means the return to the very core of human expression. We aspire to bring that philosophy to our client’s brand by investigating deeply who they are and what they aspire to achieve, supporting them in finding confidence to share their story with the world. We want to create words and images that can touch their customers' hearts and make the brand stand out in this complex and cluttered modern world.
[primiˈtiːf]
At Primitiv, we believe that a strong, authentic brand is the cornerstone of success in today’s competitive market. Our branding services are designed to help you define, build, and elevate your brand to connect meaningfully with your target audience. We work closely with you to uncover your brand’s true essence, understand market dynamics, and craft a strategic roadmap for long-term growth.
Our process consists of these essential steps and are tailored to your needs.
We begin with a deep dive into your brand’s identity, values, vision, and mission. By analyzing your business, competitors, and market trends, we help you find your unique position. Through this process, we ensure that your brand speaks with clarity and resonates with the right audience. Whether you have multiple products or services or are just starting out, we help define the structure of your brand. From product lines to sub-brands, we create a cohesive architecture that enhances your brand’s clarity and makes it easier to communicate your value proposition. We analyze your industry landscape and competitors to identify growth opportunities and potential threats.
Your brand’s story matters and we love to listen. We craft compelling narratives and key messaging that not only convey your brand’s purpose but also emotionally engage your customers. Our storytelling approach helps your brand stand out and form lasting connections.
A great name is the foundation of a powerful brand. It’s often the first impression your audience has of your business, and it can influence everything from customer perception to market positioning. At Primitiv, we specialize in creating unique, memorable, and meaningful brand names that resonate with your audience and stand the test of time.
A brand is more than just a logo – it’s the visual experience that people remember. We design comprehensive visual identity systems, including logos, color palettes, typography, and more, to ensure consistency across all platforms and channels.
We create detailed brand guidelines to ensure consistency in your branding across all touchpoints. This includes guidelines for your brand’s voice, tone, design, and messaging, helping you maintain a unified presence everywhere.
Primitiv is co-founded by Magdalene Stefanatou, an awarded designer with over a decade of experience in the advertising and design industry. Throughout her career, she has worked in some of the top multinational advertising agencies in Greece, like McCann Athens, Publicis Athens and Frank & Fame, allowing her to collaborate with global brands and develop a keen understanding of diverse markets and creative challenges.
Magdalene has had the opportunity to collaborate with brands across various industries, including Coca-Cola, Athenian Brewery (Amstel, Milokleftis), Nescafé, KFC, VISA, Plaisio, Forever 21, Korres, Netflix, Amita, ActionAid, JOWAÉ, Sanofi, and many others. Her experience working with such renowned brands has helped her expand her skill set across different aspects of design and advertising, including branding, photography, film production, illustration, packaging, creative strategy and concept development for 360°advertising campaigns across all media channels. This wide range of experiences allows her to approach projects holistically, balancing creativity with strategy and ensuring every design decision serves a purpose.
Sotiris is the co-founder of Primitiv Studio that has a diverse background in branding, graphic design, web development, and UI/UX design. With his 10+ years of experience working with start-ups in Europe and the US, spanning both the creative and technical realms, Sotiris brings a well-rounded and dynamic approach to his work. Whether through his visual art or his digital design projects, he continually pushes the boundaries of creativity.
In addition to his designer career, he is a contemporary painter and visual artist and his artistic practice spans multiple mediums, including paintings on canvas, murals, and digital design, with each piece exploring the intersection of pixels, circuits, geometry, brutalism, programming, optical patterns, and the psyche.
